If I build it, will they come? Will they buy? That depends...
Schipul's (www.schipul.com) Search Engine Marketing (SEM) Services
are focused on aligning your Web site and marketing investment with the
way your prospects use the major search engines on the Internet to
gather information and make buying decisions.
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Schipul
not only knows online marketing and search optimization, they aren't
afraid to share their wealth of knowledge. They helped us to achieve
top three ranking, and showed us how to stay there by integrating our
site optimization with aggressive and creative online Adword campaigns.
Beth Miller, ABC mindWireless
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Check us out on SEOMOZ |
Search
Engine Marketing creates an Internet marketing presence for your
company by utilizing those terms that research dictates your prospects
are using to find you in the search engines. Target marketing through
the search engines, combined with link popularity, organic search
engine optimization (SEO) and paid placement campaigns, or pay-per-click (PPC), generates qualified online leads in the search engines, which helps bring you increased revenue and profits.
Let’s start by first understanding how the search engines work.
To break it down, a SE basically works in three main parts:
- 1) Spider - a program that "crawls" every Web page of every Web site on the Internet reading only HTML content. It collects all the information and stores it
in an index.
- 2) Index -
the catalog of stored information that uses search queries to retrieve search result listings and ensures
there is no duplicate content
- 3) Algorithm - a formula used to determine the best search results to show on your SERP (Search Engine Results Page) and the order of that data
A Search Engine Marketing Strategy (SEM) includes:
- Search Engine Optimization (SEO)
- Ethical SEO ensures long-term success in the natural listings of the
search engines. There are many factors to take into account in order to
have a well-optimized Web site that has a good search engine presence.
- Link popularity
- Link popularity is also important for your site's natural ranking.
Backlinks (one-way inbound links from other sites) to your site should
be relevant and have fairly decent "page rank." This is especially
important for success in Google as it is the most link-sensitive search
engine.
- Paid Placement Advertising – This marketing technique allows you to pay-per-click (PPC)
for a strategically selected search term (you are charged when a user
clicks on an advertisement in the search engine results pages). You may
purchase bids on multiple terms, but they must all be relevant to the
Web site's theme. It is important to allocate an adequate budget and to
write effective ads.
Once
an online Internet Marketing presence has been created in the search
engines, your Web site should begin receiving online lead generation
from users searching for you in the search engines.
How your Site Design and Tendenci complement a good Search Engine Marketing Strategy
Schipul incorporates basic marketing fundamentals into its site designs
to help convert qualified online lead generation into sales. You can
drive a lot of traffic to your Web site, but if your site does not
convert, it is essentially doing nothing for you.
By measuring the conversion rate of visitors to contacts over time
through your Web site, the success of the Search Engine Marketing
Strategy is clear. The most important part of a Search Engine Marketing
Strategy is its success, which is based on return on investment (ROI).
If return on investment is not attainable after following these steps,
Schipul uses detailed event logs, popularity of chosen keyword search
phrases used, and optimization strategies to reanalyze another plan of
action for search engine success.
If you use Tendenci, you're already one step ahead in marketing your site! Tendenci
contains built-in SEM and Internet Marketing tools to automatically optimize your site content for search engine placements. Numerous
links, content management and upload features, detailed reporting
capabilities and many other features of this software (like article and
press release modules) help position a Web site's content on the
Internet.
Because SEM is an
extremely time consuming expertise, many organizations and companies
outsource this service to a qualified search engine marketing firm.
Schipul's Houston Search Engine Marketing team measures all of its SEM,
including ROI, so that clients receive optimum value and are successful on the
Web.
All the eyes you can handle, and more! We'll make sure you get your money's worth. Call us today and get noticed. (281) 497-6567
Got more questions?
Visit the following pages for more information about SEM services offered by Schipul:
Ready to roll out your new Search Engine Marketing strategy?
Schipul offers monthly SEM/SEO packages to help you get the most out of your online marketing dollars.
