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Search Engine Marketing (SEM) Services
Search Engine Marketing Services for Tendenci Websites
Your website should be a driving force in your marketing. Search Engine Marketing is a powerful way to increase your visibility to bring targeted visitors to your site - who convert!
For our Tendenci websites, we offer Search Engine Marketing services including Search Engine Optimization, PPC Pay-per-click Advertising set up and management, Analytics analysis, and more.
Schipul offers a full lineup of Search Engine Marketing (SEM) Services to help your site gain more visitors. We work with you to determine the best search and local strategy for the needs of your organization, and then we create a plan of action.
Our Search Engine Services Include:
SEO - Search Engine Optimization
Both natural search optimization and online advertising can be combined for a stronger lift in website performance. Organic search results, especially for localized services and products, work for long term results. Seasonal and competitive marketing targets can be achieved with paid advertising such as Google PPC or Facebook Advertising campaigns. Let us help you design the right SEM strategy for your business.
Web Analytics Analysis
By tracking your website you are better able to understand how users interact with it. Are your users being scared away by your lengthy contact form? Can your users find the links to your sales and contact pages? Web Analytics and metrics can help you discover what pages are being viewed often (and which ones are not) so that you can make the necessary changes to increase your web traffic and better serve your customers.
Your website is getting traffic and by measuring it you can change it. Web Analytics tracking is a growing aspect of web site management, and Forrester forecasts that businesses will spend almost $1 Billion on Web Analytics software in the next 5 years. Make sure your site is ahead of the curve with Schipul's affordable Web Analytics.
PPC - Pay Per Click Advertising
Another variable in Search Engine Marketing is Pay per click advertising, or PPC, which is a great way to quickly drive targeted traffic to your site. Instead of paying upfront for placing your ad on the search engines, you are only charged when someone actually clicks on your keyword-targeted advertisement. Google, Yahoo, and Bing all offer pay-per-click advertising on their search engine result pages (SERPs), and can feed your ads to smaller search engines to expand your reach.
Even if you already have a well-optimized site, there may be some additional keywords that you would like to show up for in the search engines. You may even want your ad to show for those extra-competitive keywords that are also poor choices for natural optimization. PPC provides a great solution to all of these problems — and it works! Paid placement enables you to buy your way to the top of the search listings!
Learn more about online advertising - overview and benchmarks!
Search Strategy for Driving Website Traffic and Conversions
By following a plan, you will have a solid foundation to measure and market your website for business. If your site hasn't launched, we can work with you from the start to build a strong SEO foundation. If you have been around for a while, we can help with more advanced services like PPC online advertising management and analytics.
The world of Search Engine Marketing can be a tricky place. Schipul only uses White-Hat SEM techniques which are respected and recommended by Google and other search engines for long term placement in search indexes. We do not guarantee to make your site #1 in Google because the ranking results are a product of search engine algorithms. Black-hat, or un-ethical Search Engine Marketers may make promises like this, but those results likely won't last and can get your website penalized in the major search indexes.
If you have any questions about our search engine methods, practices, techniques, or would like to learn more about our SEM services, please Contact a Schipulite today or fill out the form at the bottom of this page.
Want More Information About SEM Services Offered by Schipul?
More Search Engine Marketing Free Resources and Tips
- The SEM Blog
- Search Engine Optimization Articles
- Webinar Recording: Optimizing Your Tendenci Site for SEO
Contact Us and See your Search Engine Marketing Grow!
Contact us today by filling out the form below or calling (281) 497-6567 ext 700!