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The Schipul speakers bureau is constantly innovating and refining our presentation topics for business, non-profit, marketing, public relations and advertising organizations.

Take a look at a few of our presentation topics and let us know if one is exactly what you have been looking for! Every presentation is tailored to speak the best to your specific audience.

Presentation lengths can vary from 45 minute luncheon presentations to 2-5 hour workshops.  We've spoken to small intimate networking groups all the way international conferences with hundreds of attendees.

Here are some sample presentation topics to give you a taste of what Schipul has to offer: 

• The business value of employee personal brands
• Mastering geo-targeted online marketing campaigns
• Seasonal and Holiday Search Engine Marketing 101
• The Hero Will Be Tweeted - Business + Personal Character Development on Twitter
• Trends in PR Technology: Harnessing the Chaos to Encourage Collaboration and Engagent
• Revving Your Search Engine Marketing Motor
• Web Marketing Made Simple

Sample Internet marketing and Social Media presentations

Personal Branding Era: Opportunities and Threats

For generations, public relations practitioners have assisted in the development and protection of corporate brands. As Ed Schipul described in his article in the Winter 2010 edition of The Strategist, branding is going personal now that technologies enable individuals to create their own media enterprises, and many organizations are struggling to adapt. Communicators who wonder what to do next to translate the social media involvement of personnel will be guided through this new terrain with some of Ed’s actionable advice on implementation. Establish a clear policy. Conduct an audit. Encourage others to participate in the conversation. Promote them. Keep them in the loop. Ed also provides ammunition that will help you sell investing in social media to your CEO.

Your Brand is Out of Control

250 million people worldwide are on Facebook. They are your friends, family, employees and bosses. Now that we have “social media” and staying connected is commonplace, what do we do to make sure tools such as Facebook, Twitter, blogs and online videos are used responsibly in the workplace? What are the pros and cons of your coworkers staying in touch 24/7? How can you get the most out of your connections without crossing the line? For that matter, where is the line? Our presenter can address the social network boundaries and etiquette that come along with constant connection and interaction along with ways your company or organization can utilize those to your full advantage. Expect to learan about transparency, branding and crisis management, including what to do when things go wrong.

Beating the Recession Blues with a Killer Company Culture

What exactly is “company culture” and why is it critical for the leaders of a company to communicate clearly and precisely about culture? In this presentation, we describe how communicators can influence the culture within their organizations – even in the midst of what seems like a drumbeat of bad news. You can only have an awesome culture that encourages commitment and performance if you have the right people, create the conditions for success and require everyone to behave in ways that are consistent with the values of the company (assuming those values are clearly established as well). The tricky part is how to do this.

Year Round Seasonal SEM: Santa’s Got a Brand New Bag

Good little girls and boys aren’t the only ones who benefit from year-round holidays anymore. With just a little creativity and careful planning, businesses can utilize annual seasonal trends online and create search engine marketing campaigns around them tp create buzz, increase sales and meet marketing goals. Learn what year-round seasons work best with certain keywords and start getting great returns on your SEM investments. Learn the different critical seasons for all 12 months, their top keywords and which industries can benefit from them all. We break the planning periods in quarters and offer an SEO plan for each. Strategic steps include: researching your target, selecting your marketing channels, choosing the right phrases, building your campaign according to budget and tweaking the campaign once it's launched.

Don’t Use Your Words, Visual Communicators Rock!

Think all presentation slides are worthless and boring? Tired of making decisions based on verbose and confusing PowerPoint slides? This presentation is for anyone who wants to re-capture their creativity and learn how to find the right ways to say what they want to say – often without using a single word at all. whether you’re a frequent public speaker, a professional charged with creating the dreaded slide deck for company meetings or just someone who wants to be understood the first time around, we'll help you flex your creative muscles and maintain your sanity. In a business world where PowerPoint is the norm in nap-inducing meetings and many professionals have long since packed away their crayon boxes, the ability to communicate visually is more important than ever.

Smalltime Storytelling for Brands and the Future of the Microblogosphere

Short is where it is at, but where is the micro blogging trend leading us? We will walk through the ins and outs of the hottest micro blogging platforms and discusses their brand storytelling potential. PR, marketing and advertising pros have adapted to the 140 character lifestyle, but what happens when online communication goes even smaller? How do clients and brands relate to one another in this abbreviated Web speak and how do you cram in the essentials? She talks strategy, opportunity, tracking and case studies in a world where not everything that’s bigger is necessarily better.

Marketing is dead. Long live marketing.

Studies show people trust their friends for information more than they trust other credible sources – even more than the news media, government, healthcare organizations or corporations. What is the role of marketers in this ere when authorities are not trusted as much as what people read on Facebook? That is the subject of this presentation. Marketers who embrace consumer-led marketing and who enable the involvement of consumers in all facets of an organization’s story telling have a big advantage. Your father’s marketing is dead, but marketing is alive and more vibrant than ever.

Fundraising online for Non Profit Organizations

Just as all of our lives have been dramatically impacted by the rise of online Communication and networking, so have your donors and fundraisers! Learn about the ways your Non Profit can leverage the Web and popular social networking tools like Facebook, Twitter and Blogs to reach people where they interact the most. Aaron Long discusses the strategy and technology powering the Fundraising 2.0 movement that is helping organizations just like yours grow in exciting new ways.

Digital storytelling for business online marketing success

As social media technologies have matured, one thing has become clear: the technologies are useless without a good story. That’s great for business communicators, because telling stories is what we do. Ed Schipul walks through the key elements needed to weave a story using social media tools. The importance of consistent tone, messages that resonate, great characters, plot lines people are interested in, waves of tension and resolution, and a story arc that illustrates growth are all discussed.

Blogging for business

This presentation drills into the specifics of how to create a blog for your business or non profit and keep it vibrant, find the true voice of the blog and how to spread the word so people can find you.  Not all blogs are created equal, this discussion show participants how to engage in the blogosphere and make an impact with their candid and relevant blog posts.

Is Twitter a time waster or a brand builder?

It is both. Microblogging is the fastest growing trend in communications. Forrester’s estimates that 11 percent of Americans periodically post updates on their lives on Twitter or Facebook. But what are the business applications and how can you determine if it makes sense for your company? Nearly 2,000 people hang on Ed’s Schipul’s tweets and it has helped him gain media attention, attract new business leads and strengthen his position as a thought leader. He can cover the basics and get into strategy.

Why do your communities trust Facebook more than you?

Recent surveys have found that people are more likely to trust information from their peers than from authoritative sources such as corporations, government agencies and even the news media. Ed Schipul will discuss this dramatic change and examine what it means for business communicators and how they need to adjust their communications strategies to adapt.

What it takes to become Internet famous.

Wired Magazine recently examined the phenomenon of people using social media tools to fuel their notoriety. It can be a powerful strategy for building buzz about a company and positioning a corporation’s executives as innovative thought leaders. Ed Schipul will discuss the various ingredients that go into stimulate attention, piqué people’s interest and become Internet famous.

For more information on keynote speakers and public speaking presenters, Contact our communications team at Schipul at 281-497-6567.