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May 22
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This week, Schipulite Aaron Long was a Guest Lecturer for the Art Institute of Houston, where he currently serves on ... | Read on!
Pay Per Click (PPC) Advertising
Increase Search Engine Driven Traffic Immediately with Online Advertising
This Could be Your Ad
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Your PPC Ad Here
Grab the Attention of your Audience
Today with Pay Per Click (PPC) Ads
www.YourGreatWebsite.com
Anywhere, USA
Another variable in Search Engine Marketing is Pay per click advertising, or PPC, which is a great way to quickly drive targeted traffic to your site. Instead of paying upfront for placing your ad on the search engines, you are only charged when someone actually clicks on your keyword-targeted advertisement. Google, Yahoo, and Bing all offer pay-per-click advertising on their search engine result pages (SERPs), and can feed your ads to smaller search engines to expand your reach.
Website optimization for good ranking in the natural listings takes time and is an ongoing process of adding fresh content and building links. Even if you already have a well-optimized site, there may be some additional keywords that you would like to show up for in the search engines. (It is virtually impossible to naturally optimize your site for every single keyword related to your site.) You may even want your ad to show for those extra-competitive keywords that are also poor choices for natural optimization. PPC provides a great solution to all of these problems — and it works! Paid placement enables you to buy your way to the top of the search listings!
Contact our Sales Team if you would like a professional at Schipul to manage your PPC Campaigns and Online Advertising using a package below.
Schipul PPC Consulting Packages
Basic Package for Online MarketingBasic keyword research and a Cost Per Click campaign setup for $1,000+ |
We will first explore the keywords related to your business and the campaign you wish to run. We will then expand this list to find the best words that will drive conversions on your site. Next we will setup a basic campaign split into several ad groups (cost includes up to 20 targeted Ad Groups). Each of these ad groups will target a specific topic and will run two ads apiece in A/B testing. Finally, your campaign will be configured to meet your needs for time of day, location, type of device, and the optional smaller networks that may show your ads. |
Marketing and Cost Per Click (CPC) PackageMultiple Cost Per Click Campaigns and Web Analytics integration for $2,000+ |
You may need to expand your advertising needs beyond a single campaign. This could involve running active campaigns for different aspects of your business simultaneously and may include seasonal campaigns. The Silver package will include up to 5 managed campaigns with mutliple ad groups in each campaign. In order to best monitor all of your traffic, we will also setup Web Analytics and create specific reports based on your needs so you will know how well your ads are performing. As your advertising needs change we can adjust your ads and create new campaigns to target new keywords and audiences to boost your web traffic and conversions. |
CPC Package for Multiple Search Engine Platforms and Ad TypesHave your Ads show up on Google, Bing and more for $3,000 + |
While Google has the most amount of search traffic on the web, Yahoo and Bing represent a significant portion of web surfers. These other Ad providers are able to show your ads on more networks and can help you reach different audiences. We will configure each of the Ad networks specifically so your ads are shown all over the internet. We will also make budgeting recommendations for all of the networks since the cost of clicks varies from provider to provider. Your ads will be optimized so you are paying the best price to generate conversions on your site. |
Custom PPC Package for Business DevelopmentPay Per Click combined with Search Engine Optimization for a Custom Price |
Boost your natural listings while running your ads with the Platinum Package. We will optimize the content on your site while simultaneously running ads so that you can drive traffic from multiple sources all at once. This package is perfect for new websites that are not ranking for their key phrases and need an additional push to gain traffic early on. By combining natural search engine optimization with pay-per-click advertising you can begin to gain the audience you seek for your business. This package includes the best in Search Engine Marketing and can help you increase on your online traffic from all angles. |
Budget and Total Cost of PPC Ads
All packages require monthly recurring payments to manage the Ads. Similarly you are responsible for paying for the Ads.
The major search engines enable you to choose a daily paid placement budget, so what you spend is entirely up to you! We provide guidance on strategically selecting terms, geographic areas and demographics, as well as a recommended PPC advertising budget (based on number of terms and how competitive the desired terms are). It is extremely important to have an adequate budget, and budgets can vary greatly, depending on your industry and target market. Schipul does not charge you a percentage of your budget, nor do we mark up individual bids on terms. Our pay-per-click services and pay-per-click management are included in the cost of your monthly SEM services and all manged in-house by an SEM Team member.
Benefits of Pay Per Click Advertising
Measurable conversions and leads to your website. The benefits of pay-per-click advertising far outweigh the costs, which is why it is such an effective form of advertising. You get targeted traffic to your site that's looking for your products and services. It's easily measurable (all the search engines provide conversion tracking), and it often yields a great return on investment (ROI).
