Ed Schipul Curriculum Vitae (CV)

Ed Schipul // CEO and President

Schipul - The Web Marketing Company
11757 Katy Freeway, Suite 930
Houston, TX 77079

Employment

1997- Present	Schipul – The Web Marketing Company CEO and President	Houston, Texas
1995-1997	Lyondell Computer Analyst	Houston, Texas
1993-1995	Universal Computer Systems Regional System Consultant	Houston, Texas
1991-1993	Circuit City Stores, Inc. Operations Manager	Houston, Texas

Education

Texas A&M University B.S. Political Science // Minor in History (1990)	College Station, Texas
St. Mary’s University Studied Electrical Engineering and Computer Science, (1985 – 1986)	San Antonio, Texas

Academic Affiliations

Houston Community College Technology Advisory Board Member, 2000 – Current	Houston, Texas
Houston Community College Adjunct Instructor, 1994 – 1998	Houston, Texas
Texas A&M, Mays Business School Guest Lecturer (Advertising and Leadership), 2005 & 2006	College Station, Texas
University of Houston Guest Lecturer (Entrepreneurship), 2006	Houston, Texas
Rice University Guest Lecturer (Intro to Advertising): 2006, 2008, 2009	Houston, Texas

Professional Membership and Activities

American Marketing Association
Houston Technology Center
American Advertising Federation
Only in Houston
NetSquared Non Profit Technology, Houston chapter leader
Houston Area League of PC Users
Houston World Affairs Council
National Eagle Scout Association

Publications

Articles

Schipul, Ed. "Recruit and Retain the Best Talent: Why Companies Should Encourage Personal Brands." PRSA The Public Relations Strategist Winter 2010: 16-17

Schipul, Ed. "More Breasts and less Violence." The Houston Chronicle 10 December 2010.

Schipul, Ed. "Social Objects: This Article Will Improve Your Sex Life (Please Retweet)." PRSA The Public Relations Strategist Fall 2010: 22-24

Schipul, Edward. "Bankruptcy and the Unforgiving Servants." The Houston Chronicle 2 July 2010.

Schipul, Edward. "The Personal Brand Era Cometh." The Houston Chronicle 8 October 2009.

Schipul, Edward. "Social Media Programs: Cultivate, Don't Control." PRSA Public Relations Tactics5 January 2009.

Schipul, Edward. "Don't be a Target: Website Compliance with ADA Accessibility." Houston Business Journal 2 November 2007

Schipul, Edward. “Winning over Web Users.” Association News April 2006: 45
Schipul, Edward. “Emerging Web Site Technologies Enable Two-Way Communication.”  Houston Business Journal 21 April 2006: 14B
Schipul, Edward. “The Web’s Next Generation: Web 2.0.”  PRSA Public Relations Tactics March 2006: 23
Schipul, Edward. “Lure New Patients with Search Engine Ads.” Physicians Money Digest August 2005: 23
Schipul, Edward. “Search Engine Marketing Allows Targeted Outreach.”  PR Week 8 August 2005: 6
Schipul, Edward. “Adopt the Latest Results-Tracking Technologies.”  PRSA Public Relations TacticsNovember 2004: 18
Schipul, Edward. “Advertisers Should Not Overlook the Power of Internet Marketing.”  Houston Business Journal 28 May 2004: 29

Expert Source

Bradford, Nicole. "Race To Recruit Right Employees Heats up During Rapid Growth." Houston Business Journal 26 September 2008.

Sixel, L.M. "Works Play Variety of Roles During a Storm." Houston Chronicle 12 September 2008.

Warren, Karon. "Business of Blogging." QSR Magazine September 2008.

Buggs, Shannon. "Business of Giving: Nonprofits Should Make Use of Social Networking." Houston Chronicle 4 July 2008.

Wollam, Allison. "Global Deal in the Stars for Orion." Houston Business Journal 3 June 2008.

Rosenberg, Joyce M. "Disaster Planning for Small Businesses." Associated Press 26 May 2008.

Saffir, Leonard (2006). “Internet Public Relations, the New PR”, PR on a Budget: Free, Cheap and Worth the Money Strategies for Getting Noticed (Kaplan Business: New York), pp. 143 - 146

Public Speaking

Invited speaker at advertising, communications, marketing, public relations and technology events, training seminars and conferences. Recent public speaking engagements include:

PRofiting From the Personal-Branding Era

PRSA

New York, NY

The Era of Personal Branding: Opportunities and Threats

PRSA Counselors Conference

Lake Las Vegas, NV

Leveraging Social Media For Business

TSCPA

Austin, TX

Social Media Philanthropy

Executive Service Corps of Houston

Houston, TX

Internet Famous in the Personal Brand Era PRSA Sunshine District Conference Jupiter, FL

PRSA Sunshine District Conference

Internet Famous in the Personal Brand Era

Jupiter,
FL

PRSA T3PR Conference

Welcome to the Personal Brand Era

New York,
NY

PRSA Travel & Tourism Conference

Opportunities and Trials in the Travel World to Leverage Personal Brands

Aspen,
Colorado

PRSA Georgia

The Personal Brand Era - Making Connections and Impact Through Individual Brands

Atlanta,
Georgia

AAF Amarillo

Growing Your Agency from the Inside Out

Amarillo,
Texas

Houston Association of Fundraising Professionals
Social Media for Fundraising Professionals

Houston, Texas

Southeast Texas Museum Association

Social Media and the World of Curation

Houston, Texas

Texas Association Home Care Providers Conference 2009
How the Web Can Work For YOU! Using Social Media Marketing to Grow Your Organization

Houston, Texas

IABC Houston / United Way Nonprofits and the Web: May the (Social Media) Force Be With You	Houston, Texas
Clearpoint Creative Ask an Expert: Free Forum on Social Media for Business	Houston, Texas
PRSA Travel & Tourism Conference Social Media and the Houston Zoo: A PR pro’s look into powerful online marketing tools	Houston, Texas
PRSA Gulfstream Social Media and Storytelling for PR people	Fort Lauderdale, Florida
Bill White for Texas Campaign Social Media Training for Bill White's Senate Campaign	Houston, Texas
FreshArts Houston Social Media for Arts Groups	Houston, Texas
Mom 2.0 Summit Panel Moderation	Houston, Texas
Maryland Healthcare Strategy Healthcare strategy for Social Media	Maryland
SXSWi Podcast Non Profit Organizations and Social Media	Austin, Texas
LSACC Conference Fundraising in a Social Media world	Woodlands, Texas
PRSA Charlotte Social Media Marketing and Search Engine Marketing	Charlotte, North Carolina
Got Social Media Conference: Social Media for Non Profits- Tapping into motivations of The People to change the world around us with online technology	Houston, Texas

Greater Fort Smith Ad Club

Blogs, Podcasts, Wikis, oh my! The ins and outs of growing your business online

Fort Smith, Arkansas

Greater Houston Partnership CEOpportunities Workshop
Using the Web to build your business and grow your community

Houston, Texas

10^th District American Advertising Federation Leadership Conference The Effective Web site – Is your Web presence helping or hurting?	Houston, Texas
BullDog Reporter National Conference Revolution in PR Technology: How Blogs, RSS, Wikis and Podcasting Are Transforming Corporate Communications	New York, NY L.A., California
Central Michigan PRSA Public Relations Technology workshop	Lansing, Michigan
Phoenix IABC The Public in the Machine – using latest online PR tools	Phoenix, Arizona
Scottsdale CVB Emerging Technologies for the Hospitality Industry	Phoenix, Arizona
Houston IABC Entrepreneurial Success on a Budget on the Internet	Houston, Texas
Orlando PRSA Trends in Public Relations Technology	Orlando, Florida
NW Arkansas PRSA Trends in Public Relations Technology	Fayetteville, Arkansas
Tulsa PRSA Trends in Public Relations Technology	Tulsa, Oklahoma
Houston West Chamber of Commerce (HWCOC) Web Marketing Design Fundamentals	Houston, Texas
Oklahoma City PRSA Using the latest tools that put PR in the driver’s seat!	Oklahoma City, Oklahoma
Little Rock PRSA Trends in Public Relations Technology	Little Rock, Arkansas
Refresh Houston Are you ready for online emergency communications?	Houston, Texas
Houston Advertising Federation (HAF) Increase Qualified Traffic Through Search Engines	Houston, Texas
Memphis PRSA Increase Qualified Traffic Through Search Engines	Lake Charles, Louisiana
Lake Charles Advertising Federation Ad Federation: Blogs, Podcasts and RSS: the New Online Marketing	Lake Charles, Louisiana
PRSA Southwest District Conference New technologies panel and PR technology seminar	Dallas, Texas
Dallas PRSA Trends in Public Relations Technology	Dallas, Texas
American Creativity Association National Conference Harnessing the chaos to encourage collaboration and engagement with latest online technology	Austin, Texas
Texas Lottery Commission Humans in the Machine: Trends in Online Communication	Austin, Texas
Offshore Technology Conference Marketing Seminar Blogs, RSS and More – Harness the Power of the Internet!	Houston, Texas
Texas Society Association Executives (TSAE) Online Best Practices for Membership Management: How Does Your Organization Measure Up?	Houston, Texas
Houston Technology Center Revving Your Search Engine Marketing Motor	Houston, Texas
Houston Society Association Executives (HSAE) Online Best Practices for Membership Management: How Does Your Organization Measure Up?	Houston, Texas
Direct Marketing Association of Houston Best Practices for Membership Organizations Online	Houston, Texas
Dallas - Ft. Worth American Marketing Association Web Marketing 101 – Blogs, Wikis, Podcasts, Oh My!	Dallas – Ft. Worth, Texas
Business Maker’s radio program Business Maker’s Spotlight on Schipul – The Web Marketing Company	Houston, Texas

Television Appearances

KPRC Local 2 - Beyond the Headlines with Kim Davis

Interview on Social Media and Hurricane Preparedness.
Panel on the the latest trends in Social Media.
Panel on the surge in Social Media's Popularity.

7/4/2010

11/25/2009

3/19/2009

ABC 13 Houston - City View with Art Rascon
Interview on what's next in tech for the new decade.

1/3/2010

Awards and Honors

Aggie 100 (2005, 2006, 2008, 2009)
Houston Fast 100 (2007, 2008, 2009)
Houston Fast Tech 50 (2005)
Houston Business Journal Book of Lists (2004-2009)
Schipul company WebAward (2005 & 2006)
Eagle Scout (1983)

Interests and Hobbies

Avid reader in sociology, politics, technology, photography, marketing and public relations topics
Web marketing and social technology advocate
Blog: http://eschipul.com
Photography: http://flickr.com/photos/eschipul

Twitter: http://twitter.com/eschipul/

Facebook: http://www.facebook.com/eschipul

World traveler
Music enthusiast
American Amateur Racquetball Association