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Public Speaking Topics

We Live and Breathe the Web - Let Us Show You How!

Aaron Long on Kim Davis Houston TelevisionThe Schipul speakers bureau is constantly innovating and refining our presentation topics for business, non-profit, marketing, public relations and advertising organizations.

Take a look at a few of our presentation topics and let us know if one is exactly what you have been looking for! Every presentation is tailored to speak the best to your specific audience.

Presentation lengths can vary from 45 minute luncheon presentations to 2-5 hour workshops.  We've spoken to small intimate networking groups all the way to international conferences with hundreds of attendees.

Sample Internet marketing and Social Media presentations

Level Up Your Fundraising

This was recently presented at the 2013 Nonprofit Technology Conference. The presentation focuses on the challenge of engaging website visitors and motivating them to take action – whether through online donations, event registration, membership signup, or any of the many types of online transactions available on NPO websites. Online giving increased nearly 11 percent in 2012 compared to 2011, but it still represents less than 10 percent of total fundraising revenue. The Schipul team offers easily implemented tips for nonprofits to accelerate growth in online fundraising. Successful nonprofits need the information site visitors are seeking, in a format they can navigate, and they must present information in a way that prompts visitors to take action. Learn some of the common mistakes made by many nonprofits that make it difficult for supporters to donate online, and soak up the seven tips for using psychology in online marketing to increase online fundraising.

 

The Mobile Web is Changing Communications

This was presented at the International Association of Business Communicators (IABC) World Conference. The presentation explores the ways organizations can capitalize on evolving user behaviors to be more relevant and advance their marketing initiatives. Microsoft Tag has predicted that by 2014, mobile Internet will overtake desktop Internet usage. According to mobiThinking.com, there are 5.9 billion mobile subscribers — 87 percent of the world population. Meanwhile, more than 300,000 apps have been developed in the past 3 years and downloaded more than 10.9 Billion times. The use of smartphones and other mobile devices to connect via talk, text, social media apps, the Web, games and video is the most important trend communicators must understand and master. The current change in the communications landscape is just as significant as the rise of e-mail and the Web in the mid-1990s, and just like that seismic shift, the various demographic groups are displaying vastly different norms and behaviors, which makes the challenge that much more complex. 


Don't Be Afraid of Analytics: Modern Website Management Fundamentals

This presentation was well received when presented at the Public Relations Society of America’s (PRSA) Southeast District Conference. It examines why it is essential to master the science of the Web, such as analytics and search engine optimization (SEO) or risk becoming obsolete. Website analytics and SEO have become essential skills for anyone wanting to call the shots for organizational communications. Schipul's experts will walk participants through how they can discover aspects of website performance metrics they’ve never known existed, identify the benchmarks to use and select the statistical analyses that offer the most valuable strategic insight. Participants will also learn how to use online tools – many of which are free – to identify and research target communities and to discover what words and phrases the community uses when describing products and services.

 

DIY Email Marketing

In a world where most every website, business and nonprofit has some sort of newsletter content to offer, you have to work hard to keep your audience engaged and subscribed. Schipul's experts can explain how your audience can connect with their website visitors, customers and members by sending them informative and consistently branded e-newsletters. There are a variety of great online tools that makes sending out the latest news and site updates to your various mailing lists quick and easy. For specifics on the tips to be discussed, check the article DIY Email Marketing and Newsletters and click through the presentation slides below.
 

 

Micro Blogs: How to Tell a Story on a Dime

This was presented at the 2012 Public Relations of America (PRSA) International Conference. The presentation examines the push toward communications that can be quickly disseminated, consumed and shared, and the implications for all organizations. Texting, tweeting, Facebook posts and Instagram photo captions are all illustrations of the trend toward brief written communication. They can be written, disseminated, consumed and shared in seconds, creating enormous opportunities for organizations seeking to connect and strengthen relationships with a range of communities. Schipul’s experts can keep your audience engaged while examining these trends and the hottest micro blogging platforms, and describe best practices in brief storytelling that get results.

 

Why Personal Brands Can Help Your Organization

For generations, public relations practitioners have assisted in the development and protection of corporate brands. As Ed Schipul described in his article in the Winter 2010 edition of The Strategist, branding is going personal now that technologies enable individuals to create their own media enterprises, and many organizations are struggling to adapt. Communicators who wonder what to do next to translate the social media involvement of personnel will be guided through this new terrain with some of Ed’s actionable advice on implementation. Establish a clear policy. Conduct an audit. Encourage others to participate in the conversation. Promote them. Keep them in the loop. Ed also provides ammunition that will help you sell investing in social media to your CEO.

PRSA Georgia Personal Brand Era talk by Ed Schipul

View more presentations from Ed Schipul
 

Your Brand is Out of Control

Over 1 billion active users worldwide are on Facebook. They are your friends, family, employees and bosses. Now that we have “social media” and staying connected is commonplace, what do we do to make sure tools such as Facebook, Twitter, blogs and online videos are used responsibly in the workplace? What are the pros and cons of your coworkers staying in touch 24/7? How can you get the most out of your connections without crossing the line? For that matter, where is the line? Our presenter can address the social network boundaries and etiquette that come along with constant connection and interaction along with ways your company or organization can utilize those to your full advantage. Expect to learan about transparency, branding and crisis management, including what to do when things go wrong.


Year Round Seasonal SEM: Santa’s Got a Brand New Bag

Good little girls and boys aren’t the only ones who benefit from year-round holidays anymore. With just a little creativity and careful planning, businesses can utilize annual seasonal trends online and create search engine marketing campaigns around them tp create buzz, increase sales and meet marketing goals. Learn what year-round seasons work best with certain keywords and start getting great returns on your SEM investments. Learn the different critical seasons for all 12 months, their top keywords and which industries can benefit from them all. We break the planning periods in quarters and offer an SEO plan for each. Strategic steps include: researching your target, selecting your marketing channels, choosing the right phrases, building your campaign according to budget and tweaking the campaign once it's launched.

 

Social Media Basics

As social media technologies have matured, two things have become clear: it is hard to keep up with emerging trends and tools, and the technologies are useless without a good story. Schipul's social media experts break it down in an easy-to-understand presentation that can help your audience immediately develop and implement social media strategies that will open communictions between your organization and the communities you care about. This isn't just about technology -- we will also discuss the importance of consistent tone, messages that resonate, great characters, plot lines people are interested in, and how to handle critics and negativity.

 

 

Blogging for Organizations

This presentation drills into the specifics of how to create a blog for your business or non profit and keep it vibrant, find the true voice of the blog and how to spread the word so people can find you.  Not all blogs are created equal, this discussion show participants how to engage in the blogosphere and make an impact with their candid and relevant blog posts.

 

For more information on keynote speakers and public speaking presenters, Contact our communications team at Schipul at 281-497-6567.