http://schipul.com/mobile-search-marketing-in-2012/
Mobile Search Marketing Services
Attract New Mobile Members and Customers
Mobile Web Marketing in 2012 presents new challenges and Schipul is here to help you successfully interact with your mobile prospects, customers, and raving fans.
You’ve spent time and money to create a positive online experience through your organization’s website and if that website doesn’t include critical mobile optimized features – you risk losing prospects from a bad mobile experience.
Your Schipul-designed mobile website not only provides value to your Brand by creating amazing user experiences, your website also increase your leads and revenue – mobile users are significantly more likely to purchase from a business within 24 hours of searching online than prospects searching from a desktop PC.
A Strong Mobile Marketing Strategy Doesn’t Have to be Expensive
Successful mobile marketing doesn’t mean developing an expensive mobile app or pricey online advertising. Schipul will work with your organization and provide you with the tools and experience to make 2012 your year to see mobile marketing results!
Steps to Making Your Website Mobile – Friendly
Schipul Approaches Mobile Marketing Projects from 3 sides: your website’s design, search engine optimization, and a mobile content strategy. This mobile marketing triad provides your users with an engaging and interactive mobile experience and generates new business for you.
Designing for the Mobile Customer
We design mobile websites to make them enjoyable and easy to view from a mobile device including:
- Mobile stylesheet designed for your users accessibility requirements
- Simplified navigation and larger menu buttons for touchpads
- Fast page load times
Ensuring Your Customers Find You When They Search
Our mobile search engine marketing services ensure your website can be found by new prospects by implementing:
- User agent detection in the CSS to identify and personalize a user’s experience based on their specific mobile device
- Local search, GPS and Google Places analysis and updates
- Additional focus on autocomplete search engine keywords
Making Your Mobile Website Relevant to Your Customers
We’ll create personalized, relevant content that gives your target audience what they want and expect from a mobile website including:
- A top-level “light” approach with more text on lower level pages and a streamlined, accessible homepage.
- Custom mobile forms and mobile commerce (mcommerce) page formatting
- Online videos, photos, and images formatted for mobile viewing