Social Media Marketing is Online PR

Twitter, Facebook, YouTube and other online sites that connect people are today's third-party endorsement. These online channels are key components to sharing your message with your audience and promoting your brand. And like any successful public relations and marketing campaign, using social media to build your brand requires a strategy.

The 4 steps of a successful campaign

Social Media is online PR.  The tried and true steps to a successful PR campaign are as follows:

1. Research

First things first, start with a strong foundation of listening.  We'll help you set up monitoring mechanisms to track future conversations around your brand and learn where to best spend your time and money on the Social Web.

2. Strategic Planning

Once we've identified the networks you'll be utilizing and have a solid understanding of where your audience is, what they want from you and how you can best engage them - now is the time to start planning!

3. Implementation

Time to get your hands dirty!  This is where we hit the pavement by setting up profiles with great consistent branding design, start developing your online voice.

4. Evaluation

You can't manage what you don't measure.  The Schipul team will help you review your Social Media campaign effectiveness and online engagement, so we can keep you doing better and better.

We can help with Social Media strategy

Now that you've embraced social media marketing and its potential for distributing your message and promoting your brand, where do you begin? Let us help you with planning and implementing your online PR strategy by

• Determining the appropriate medium for your message and brand
• Identifying key influencers in online communities
• Formatting your message to suit each online platform
• Partnering with your raving fans to help spread your message
• Helping you manage your social media accounts

Whether you have a communications team or are looking for one, let us help you harness the power of social media to support your public relations goals.

Traditional media outreach

Our web-based approach supports traditional PR outreach to bloggers and mainstream media contacts. In addition to writing and optimizing press releases for the web, we can help with

• Designing press kit inserts
• Press kit assembly
• Pitching
• Campaign Tracking
• Developing monthly reports

We'll help you tie it all together for a truly integrated public relations campaign.

Social Media Marketing Training

Interested in using social media for short campaigns? We can help. Take advantange of our training, free online resources and monthly webinars.