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Schipul Congratulates Houston Zoo for Web Site Honors at AMA Crystal Awards

Site Design was Team Effort by Schipul – The Web Marketing Company
and Houston Zoo’s Marketing Department

HOUSTON, May 28, 2008 – Schipul – The Web Marketing Company (, a Web marketing and Web design company based in Houston, is celebrating a pair of awards won by the Houston Zoo for its Web site. The Houston Chapter of the American Marketing Association awarded the Houston Zoo a Crystal Award in the Web site – Non–profit category. The Zoo’s Web site and overall Web marketing strategy was recognized with an additional Crystal Award in the Maverick category as a favorite of the judges.

A panel of eight judges, all marketing professionals from outside the Houston area, evaluated a record number of entries. They assessed the success of marketing initiatives based on the challenge, objectives, strategy and results.

Launched a year ago the Houston Zoo’s Web site,, was designed by Schipul in coordination with the Zoo’s Marketing Department. The site is powered by the Tendenci® ( Web marketing application, which is developed and marketed by Schipul.

“We are proud of our ongoing relationship with the Houston Zoo and especially happy that our efforts contributed to generating measurable results,” said Ed Schipul, president and chief executive officer with Schipul – The Web Marketing Company. “Getting a special recognition as a favorite of the judges says a great deal about the creativity of the thinking and quality of the execution.”

Attracting 1.5 million visitors each year and home to more than 4,500 animals in over 200 exhibits, the Houston Zoo encourages appreciation, knowledge, and care for the natural world. The Zoo’s Web site brings that world to life online through subtle animation that has a three-dimensional quality and creates a lush look and feel. The site incorporates interactive tools, such as podcasts, really simple syndication (RSS) feeds, online event registration and online membership sign-up, renewal and upgrade.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company developed and builds on the Tendenci association management application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is based in Houston, and provides marketing services on the Internet to nearly 400 organizations from a variety of service industries in local, national and international markets. Schipul’s nonprofit clients include the Web Analytics Association, Houston Zoo and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at and  

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