Marketing a Medical Practice Online

Marketing a medical practice is unlike many other types of marketing due to market forces that affect doctors more than those outside of the medical industry. Advertising a physician's practice through a medical web site must take into account: 

1. The highly competitive nature of modern medicine
2. The Internet allowing patients to educate themselves on the diagnosis and not necessarily taking into account the source
3. Price pressure from health insurance and Medicare reimbursement requiring physicians to stretch their marketing dollars farther than ever before
4. The marketing of pharmaceutical brands directly to the consumer with the intention of having the patient ask the Doctor
5. Value added medical services becoming a financial necessity for the practice
6. HIPAA (Health Insurance Portability and Accountability Act) requirements extending to reputable vendors
7. Search Engine Marketing and Paid Search Engine placement affecting branding

Our company has had the privilege of working with some of the best doctors in Houston and throughout the United States to help them market their medical practices. Of course it helps that the Texas Medical Center is in Houston so we are definitely conveniently located for many medical marketing professionals when they visit Houston.

Marketing your Medical Services on the Web Produces Measurable Results

Over the years we have learned a great deal about medical practice marketing and medical advertising in general. The best medical web sites focus on the patient's needs and market to the diagnosis.

First we use the web marketing fundamentals to design your site. Then we measure medical marketing results, so we can tell you what works when it comes to marketing that delivers new patients to your physicians' practice. And quite frankly we learned a few things that definitely did not produce the quantity of patient referrals that we expected. But that is part of the marketing learning curve and it helps us deliver greater value to you marketing your medical practice.

The Importance of Search Engine Optimization for Medical Websites

Potential patients are becoming more and more informed about the medical practices they visit. Not only must your website convey your professionalism and expertise, your audience must be able to find you online. Vistiors are looking for someone specialized, experienced, and local.

Read More - Top 10 Tips for Medical Website SEO

Medical Marketing Web Site Mini Case Study

Medical marketing web design for Dr. Siddiqi and the Texas Spine Center

Our experience in marketing for medical doctors helps us understand the psychology of patients seeking medical information on the Internet.

We redesigned Dr. Siddiqi's site to give it a fresh, clean look. We incorporated Testimonials, Articles written by the doctor, and FAQs around procedures he performs and conditions he treats to provide information to prospective patients - and added SEO benefit. We also incorporated custom online forms so patients can contact the doctor and begin the process online within the practice's website.

See More Before and After Web Design Photos

The next step in marketing your medical practice on the Internet

If you would like some more information on our capabilities, please call us in Houston, Texas at (281) 497-6567 or in Sillicon Valley at (408) 430-3137 to discuss improving the marketing for your physicians group. Or complete our contact form and we will get back with you promptly.