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Why we recommend to focus on 3 keywords for homepage optimization
We recommend three words for keyword research for a few basic reasons:
- Keyword Density and Effectiveness
We suggest only three terms based on the density of the keywords on a page and their effectiveness in bringing in traffic.
To prevent your site from getting lost in the ocean of searches, avoid crowding your index page with loads of keywords.Generally, what you do is unique to your industry, therefore it is best that you focus on only three services/products or “heroes.” In doing so, searchers will visit your site in actual search of what YOU do, not something related to what you do
To check the Keyword Density of your site visit our Keyword Density tool http://www.schipul.com/en/sem/tools/
- The more terms that appear in the search results for keyword rankings, the broader the keywords become.
The terms that appear in the keyword rankings with the most occurrences are not necessarily the best terms to use as keywords for your site. The more general the terms, the greater the competition will be to show up at the top of the searches.
To narrow the search you can geo-target your site by localizing the keywords, i.e., Houston Golfers Association, opposed to Golfers Association.
Or, you can simply use terms that distinguish the services that you offer from those offered by your competitors.
- Your keywords should only reflect exactly the services you offer.
Not only is it dishonest to use terms that do not reflect the services that you offer, but it likely will not lead to conversion. In keyword searches, many words appear that are associated with the terms that you are interested in using to optimize your site. However, it is not to anyone’s advantage if the words associated do not relate directly to the services offered, even if they have great search results. As we mentioned above you want qualified leads and using generic terms might not be the best approach.
- The suggested keywords are only the bait.
The three recommended keywords we put in the /keywords/ page are words that should be used on the homepage. Each individual page can be optimized for different, more specific terms such as products and services. The keywords that we recommend are the words that will work best to bring web searchers to your site. The content on the homepage should reflect those key terms.
