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May 22
Ten Tips for Using Analytics to Understand Web Design
This week, Schipulite Aaron Long was a Guest Lecturer for the Art Institute of Houston, where he currently serves on ... | Read on!
What is the goal of business?
One of my favorite interview questions to ask is quite simply:
What is the goal of business?
It amazes me how people stumble over this. The answer is straight forward.
The goal of business is to make a profit.
There are of course wrong ways and right ways to run a business, to generate a profit, but the bottom line is without a profit you are NOT IN BUSINESS so all bets are off. If you want to create change, it is much easier to do if you have a profitable business.
To quote someone who knows a bit more about profit than me, Jack Welch says in the introduction to the book WINNING:
"...I think winning is great. Not good - great. Winning in business is great because when companies win, people thrive and grow. There are more jobs and more opportunities everywhere and for everyone." - Jack Welch (more)
