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Houston

Silicon Valley

281-497-6567 408-430-3137

What is the goal of business?

One of my favorite interview questions to ask is quite simply:

What is the goal of business?

It amazes me how people stumble over this. The answer is straight forward.

The goal of business is to make a profit.

There are of course wrong ways and right ways to run a business, to generate a profit, but the bottom line is without a profit you are NOT IN BUSINESS so all bets are off. If you want to create change, it is much easier to do if you have a profitable business.
 
To quote someone who knows a bit more about profit than me, Jack Welch says in the introduction to the book WINNING:
"...I think winning is great. Not good - great. Winning in business is great because when companies win, people thrive and grow. There are more jobs and more opportunities everywhere and for everyone." - Jack Welch (more)
 

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Houston

281-497-6567

11757 Katy Freeway Ste. 930
Houston, TX 77079
Directions

Silicon Valley

408-430-3137

955 Benecia Avenue
Sunnyvale, CA 94085
Directions

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