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Katie Laird CV
Katie Laird // Communications Manager
Schipul - The Web Marketing Company
11757 Katy Freeway, Suite 930
Houston, TX 77079
Employment
2005 - Present | Schipul – The Web Marketing Company | Houston, |
2002 - 2005 | Phillip Townsend Associates (PTAI) | Houston, |
Education
University of Houston Downtown | Houston, |
University of Kansas | Lawrence, |
Professional Membership and Activities
American Marketing Association
Public Relations Society of America
American Advertising Federation
Only in Houston
NetSquared Non Profit Technology, Houston chapter co-founderThe Overtime Show co-host and writer
Business Maker's radio program contributor
Publications
Laird, Katie. “Lessons Your Association Can Learn From YouTube.” Association Trends March 2007
Laird, Katie. “Online video packs huge punch as part of Web Marketing strategy.” Houston Business Journal March 2008
Featured In
Houston Chronicle article
Shropshire, Cori. "The Changing Face of Facebook.com"
Houston Chronicle article
Shropshire, Cori. "Dr. Sketchy's Art Class"
Associated Press article featured on CNN, ABC and other online news sources:
Irvine, Martha. "Love in the Age of Google."
Associated Press article featured on NY Times, CNN and other online and offline news sources:
Irvine, Martha. "Big Tease: The Revival of Burlesque Culture"
Public Speaking
Invited speaker at advertising, communications, marketing, public relations and technology events, training seminars and conferences. Recent public speaking engagements include:
| Rice University guest lecturer Advertising in the Age of Social Media | Houston, TX |
| Texas Franchise Business Network 2011 Web Trends in Mobile Marketing and Beyond | Houston, TX |
International Business Communicators Association Podcasting Bootcamp 101 | Houston, TX |
Houston City Planners Committee - In-house staff training Visual Communication and Tools for Busy People | Houston, TX |
Texas Apartment Association - Board of Directors training Social Media and Place-Centric Community Building | Houston, TX |
Linking the Arts in Texas (LAT) Annual Conference - Social Media and Web Marketing for the Arts | Houston, TX |
Houston Apartment Association (HAA) - keynote presenter at tech forum Online Technology For (Literal) Community Builders | Houston, TX |
* International Facilities Management Association (IFMA) Getting a Job Through Social Media (national webinar) | Houston, TX |
International Association of Business Communicators (IABC), Houston chapter Visual Communication That Works for Busy Business Communicators | Houston, TX |
Chi Omega Mother's Association of Houston Connecting the Chi Omega Sisterhood with Social Media | Houston, TX |
* SXSW Interactive Conference 2010 Kicking Recession Ass With Killer Company Culture | Austin, TX |
United Methodist Educators Teacher's Workshop Internet Privacy and Etiquette for Educators
| Houston, TX |
Guest lecturer at Prairie View A&M Social Media for the Rising PR Stars | Prairie View, Texas |
* Mom 2.0 Summit 2010 Moms, New Media and Social Responsibility (moderator) | Houston, Texas |
Spacetaker Social Media and Web Marketing for the Arts | Houston, TX |
Houston Apartment Alliance (HAA) Social Media for the Apartment Industry | Houston, Texas |
Greater Houston Partnership Peers Meeting Social Network Walk Through for Busy Business Owners | Houston, TX |
Neighborhood Centers Board of Directors Meeting Using Social Media Applications for Community Building | Houston, Texas |
SchipulCon 2009 How to be a Social Media Rock Star | Houston, Texas |
Fotofest + Houston Young People for the Arts (HYPA) panel Social Media for the Arts | Houston, Texas |
Houston Society of Association Executives (HSAE) Update on the Social Web + Workshop | Houston, TX |
Whitehall Business Club Business Applications of Online Social Networks | Houston, Texas |
IABC Houston ESIG (Don't) Use Your Words: VIsual Communication for Beginners | Houston, Texas |
2009 Interactive Strategies Conference Online Recipes for Success | Houston, Texas |
AAF San Angelo Social Media and Online Tools for Ad Agencies | San Angelo, Texas |
Information Superhighway Houston What is up: Houston Dr. Sketchy life drawing explosion | Houston, Texas |
United Methodist Church of Houston Facebook Privacy for Teachers, Parents and Families | Houston, Texas |
Houston Broadcaster's Ascertainment Community updates in arts and networking | Houston, Texas |
* Dr. Sketchy Event Marketing Conference Arts Organization and Event Marketing with Social Media | New York City, New York |
Bill White for Texas Campaign Social Media Training for Bill White's Senate Campaign | Houston, Texas |
AIGA Houston How to Network (online and offline) | Houston, Texas |
FreshArts Houston Social Media for Arts Groups | Houston, Texas |
* Mom 2.0 Summit Crafting in a Social Media World | Houston, Texas |
University of Houston Small Business Development Conference Social Networks for Small Business | Houston, Texas |
* Hotel and Lodging Association Social Media for Event Planners | Houston, Texas |
Houston AIGA | Houston, |
University of Houston Small Business Development Center | Houston, |
Houston Technology Center Educational Seminar Series American Marketing Association (AMA) Houston Healthcare SIG De-mystifying Web 2.0 for Healthcare Pros - panel leader University of Houston Small Business Development Center Rice University - Advertising 101 Class (guest lecturer) | Houston, Houston, Houston, |
Rice University HOBY Leadership Conference 2007 | Houston, |
Dublin NewsTalk Radio interview | Dublin, |
American Marketing Association (AMA) Houston Tech SIG | Houston, |
Business Maker's Radio program | Houston, |
Rice University HOBY Leadership Conference 2006 | Houston, |
Houston Society Association Executives (HSAE) | Houston, |
Business Maker’s radio program | Houston, |
Interests and Hobbies
Proud mommy: www.happykiddo.com
Blogger: www.happykatie.com
Photography: www.flickr.com/happykatie
Founder and organizer of local art club: www.houstonsketchy.com
Blogger: www.happykatie.com
Photography: www.flickr.com/happykatie
Founder and organizer of local art club: www.houstonsketchy.com
Editor on The Tasteful Life: www.thetastefullife.com
Proud 'mommy blogger' on Juno Baby: http://blog.junobaby.com
Passionate cook (vegan, vegetarian and beyond)
Glider and motorized aircraft enthusiast
Organic co-op volunteer
Knitter, sewer and all around crafty/DIY-er
Passionate cook (vegan, vegetarian and beyond)
Glider and motorized aircraft enthusiast
Organic co-op volunteer
Knitter, sewer and all around crafty/DIY-er
