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Intro To Google Analytics
The website is running, the numbers are coming in and it all looks great! But, now what? Google Analytics and other web analytics tools provide valuable and ongoing information about the metrics of your visitors and how they find your site. Let our Schipul Team help you understand the numbers and what actionable items this presents for updates to your website.
We will cover:
- How to setup Google Analytics
- How to access reports
- Basic Metrics and what they mean
- Top Content and Keywords driving traffic
- Setting up Measurable Goals
- Understanding visitor trending
- Adding Custom reports and data comparisons
- Benchmarks - what do all these numbers mean?
Speaker: Jennie Lane
Jennie Lane is a member of the Schipul Search Engine Marketing Team. Jennie has a professional background in the search engine marketing industry and an educational background in advertising. She is a magna cum laude graduate from the University of Houston with a bachelor's degree in communications and her major in advertising.
As a creative person her whole life, pursuing advertising seemed like a natural career path. She was the Creative Director for an on-campus advertising campaign for Chevrolet where she ended up running Facebook ads and being responsible for various social media accounts. This is where her interest in search engine marketing began. Combining her love of advertising and the web seemed like a perfect combo. Now she is helping Schipul clients expand their web presence and improve their organic ranking.
Organizer: Schipul-The Web Marketing Company
Date & Time
Via Go to Meeting