As Social Media and online networking become increasingly mainstream, individuals are flooded with opportunities and tools to grow their unique personal brand on the Web.  In this Personal Brand Era, the rules of online engagement are changing.  Connections are being made, stories are being told, content is being made and ideas are being shared, monitored and re-purposed.  

And what does this mean for businesses or organizations?  Rather than turn a blind eye or forbid personal brand growth of the employees, how can they harness the profit-driving power of Personal Brands and help support them in a way that will increase revenue and Community reach?  

Join Ed Schipul as he dives into the business opportunities and strategic use of Personal Brands.  Learn about this new Era and how to survive one of the greatest societal shifts we have seen in centuries with the greatest of ease.