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Personal Branding: How Businesses Can Adopt & Adapt
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Ed Schipul |
How Businesses Can
Adopt & Adapt
Thursday, July 8 at 11:30am
Polo's Signature Restaurant
|
Personal Brands: Opportunities and Threats for Agencies
For generations, public relations practitioners have assisted in the development and protection of corporate brands.
Now, with technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt.
Celebrities, artists, star athletes and politicians have benefited from carefully cultivating their brands for centuries, but the emergence of social media has allowed the democratization of personal branding.
While personal brands can be disruptive to the status quo of many companies, they can reflect positively on an organization and contribute to profitability. The success of a personal brand can amplify the success of corporate brands.
PR practitioners who wonder what to do next to translate the social media involvement of personnel will be guided through this new terrain with some of Ed’s advice on implementation.
Establish a clear policy. Conduct an audit. Encourage others to participate in the conversation. Promote them. Keep them in the loop.
CEOs think in terms of cold hard facts and numbers. Compiling and analyzing the data related to the reach and influence of the personal brands within your organization can convince your CEO that it can be profitable to encourage personal brands.
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Thursday, July 8th
Polo's Signature Resturant
11:30am-1:00pm
Speaker: Ed Schipul
CEO
Schipul--The Web Marketing Company
|
Organizer: Houston Direct Marketing Association
Date & Time
Location
Polo's Signature Restaurant
3800 Southwest Freeway
Houston, Texas 77027 USA
