Introduction to Search Engine Marketing training will cover the basics of optimizing a website and planning a successful paid placement campaign in Yahoo! and Google to help you increase your exposure on the Web and build your brand.

What we will cover:

• How does a search engine function in relation to your site, what is it's purpose and what are algorithms?
• What is the difference between search engine marketing and search engine optimization?
• How do I optimize my Web site ethically and strategically?
• What are natural listings and tips to improve results?
• What strategy is involved in a paid placement campaign setup?
• Why don’t I appear at the “top” in Yahoo! and Google and why is this OK?  

There is no charge for Schipul's search engine marketing training in Houston. Seating is limited to 15 for this session and will be assigned on a first-come, first-served basis, so register TODAY! Additional search engine marketing training sessions will be offered in the future to accommodate all who are interested.