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Personal Brand Era: Opportunities And Risks For Tech Pr Pros
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability. Join Ed Schipul, CEO of Schipul -The Web Marketing Company (www.schipul.com), as he covers real world examples of ways companies have used personal brands to amplify the success of their corporate brands. CEOs think in terms of cold hard facts and numbers. Compiling and analyzing the data related to the reach and influence of the personal brands within your organization can convince your CEO that it can be profitable to encourage personal brands.Speaker: Ed Schipul
CEO
Schipul – The Web Marketing Company
Schipul, a political science graduate of Texas A&M University, an Army brat and an Eagle Scout with more than 15 years experience in software programming, has successfully and profitably grown Schipul - The Web Marketing Company by building a professional, results-focused team. Schipul believes in the emerging field of social software, which helps users connect and collaborate online. Focused on the power of collective action, he is working to harness the anarchy of creative trends such as wiki-enabled "distributed authoring" that make it possible for Web users to add and edit content online. With experience in marketing, advertising and public relations, Schipul is focused on the profitable business application of current technologies. His company developed the Tendenci software, which powers more than 400 web sites and over 500,000 interactive users worldwide.Date & Time
Friday Jun 11, 2010
10:30 a.m. - 11:30 a.m. US/Central
Event has ended
Location
The Public Relations Society of America
33 Maiden Lane, 11th Fl.
New York City, NY 10038-5150 USA
