Schipul - The Web Marketing Company

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Houston	Silicon Valley
281-497-6567	408-430-3137

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Introduction To Search Engine Marketing - Training For Marketing Your Web Site Ethically And Strategically

Intermediate Search Engine Marketing training will cover the basics of planning a successful paid placement campaign in Yahoo! and Google to help you increase your exposure on the Web and build your brand even more.

What we will cover:

How does a search engine function, what is it's purpose and what are algorithms?
What is the difference between search engine marketing and search engine optimization?
How do I optimize my Web site ethically and strategically?
What are natural listings?
What strategy is involved in a paid placement campaign setup?
Why don’t I appear at the “top” in Yahoo! and Google and why is this OK?

This Houston-based search engine marketing training course will prepare you for your own work and bidding in the search engines and help you increase your business leads from the search engines.

There is no charge for Schipul's search engine marketing training in Houston. Seating is limited to 10 for this session and will be assigned on a first-come, first-served basis, so register TODAY! Additional search engine marketing training sessions will be offered in the future to accommodate all who are interested.

Speaker: JJ Lassberg - Interactive Client Team Member

Interactive Client Team Member
Schipul - The Web Marketing Company
JJ Lassberg JJ has a life-long passion for art, art history, the way things look and work, and how they make us feel. She believes in community, in giving back and doing her part to make the world a better place.

JJ brings to the table 10 years experience in Web Site Development, expert knowledge of Online Marketing and Search Engine Optimization, professional research ability and experience, as well as experience in creating easy to use documentation. She has a professional connection to and personal passion for emerging technologies and a background in Technical Support and Training.