Event - Year Round Seasonal SEM - Jonti Bolles speaks at IS Conference - Schipul

Year Round Seasonal Sem - Jonti Bolles Speaks At Is Conference

Interactive Strategies Conference 2010 Houston

Good little girls and boys aren’t the only ones who benefit from year-round holidays anymore and it isn’t limited to the traditional November/December push either. Businesses that learn how to utilize annual seasonal trends online and create search engine marketing campaigns around them can create buzz, increase sales and meet marketing goals with just a little creativity and careful planning.

Join Jonti Bolles, Search Engine Marketing Manager at Schipul – The Web Marketing Company, as she walks you through the critical seasons for all 12 months. Learn their top keywords and which industries can benefit from them all.

This session will be highly actionable as we break your SEM planning periods in quarters and offer an SEO plan for each. Strategic steps include: researching your target, selecting your marketing channels, choosing the right phrases, building your campaign according to budget and tweaking the campaign once it has launched. Skip the coal in your SEM stocking this year and celebrate all year round with a solid SEM campaign plan.

Speaker: Jonti Bolles

SEM Director
Schipul - The Web Marketing Company

Jonti Bolles is the Manager of the Search Engine Marketing team at Schipul – The Web Marketing Company. Jonti is responsible for overseeing search engine marketing strategy (SEM), PPC campaign development, web analytics and placements in the major search engines for Schipul and the company’s clients.

Jonti joined Schipul in 2007 as part of the Production team and Account Manager for SPEGCS. In that role, she was responsible for training, support and leading new clients through the website development process.

Prior to joining Schipul, Jonti taught Architecture at Prairie View A&M University and University of Houston and became enamored with technology. She studied Instructional Design and worked at Houston companies Eduneering and MindOH! as a project manager developing online educational tools for corporate compliance and for at risk youth.

Jonti is a graduate of Texas Wesleyan University with a BBA in Economics / Finance and received her Master of Architecture from University of Texas at Arlington. She enjoys eating food from street carts in foreign countries and for a few days out of the year, she can be caught wearing pink that clashes with her red Ducati. Jonti volunteers on the Motorcycle Safety Crew for both the Susan G. Komen 3 Day Walk in Dallas and the Houston Avon 2 Day Walk for Breast Cancer.

You can read what Jonti is sharing on www.thesemblog.com and follow her on twitter at www.twitter.com/jonti.