Interactive channels like blogs, wikis, podcasts and online videos make up the Social Media that connect groups of people who share similar tastes interests, affiliations and agendas. Social Media channels, which enable and encourage users of a Web site to participate in the information exchange, are playing an increasing role in shaping business identities and messages.

 

As consumers and key audiences flock to online content that caters to their unique interests and concerns, so too must advertising professionals learn how to navigate and capitalize on this parallel universe of business and social environments.

 

During his presentation, Ed will explain how advertising professionals can use these Social Media applications to highlight customer-oriented benefits and achieve an enhanced presence on the Web that will lead to increased revenue opportunities.