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The Personal Brand Era: Growing Your Agency From The Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
Join Ed Schipul, CEO of Schipul – The Web Marketing Company (www.schipul.com), as he covers real world examples of ways agencies have used personal brands to amplify the success of corporate brands. Find the connection of personal and corporate branding and how it can take your business and client success to entirely new levels.
Speaker: Ed Schipul
CEO
Schipul - The Web Marketing
Schipul, a political science graduate of Texas A&M University, an Army brat and an Eagle Scout with more than 15 years experience in software programming, has successfully and profitably grown Schipul - The Web Marketing Company by building a professional, results-focused team. Schipul believes in the emerging field of social software, which helps users connect and collaborate online. Focused on the power of collective action, he is working to harness the anarchy of creative trends such as wiki-enabled "distributed authoring" that make it possible for Web users to add and edit content online. With experience in marketing, advertising and public relations, Schipul is focused on the profitable business application of current technologies. His company developed the Tendenci software, which powers more than 400 web sites and over 500,000 interactive users worldwide.Organizer: Leslie Richardson
Date & Time
Wednesday Mar 10, 2010
11:45 a.m. - 1 p.m. US/Central
Location
Amarillo Club- 30th Floor
Chase Tower 6th & Tyler
