Event Description

Ed Schipul

Personal Branding

How Businesses Can

Adopt & Adapt

Thursday, July 8 at 11:30am

Polo's Signature Restaurant

Personal Brands: Opportunities and Threats for Agencies

For generations, public relations practitioners have assisted in the development and protection of corporate brands.

Now, with technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt.

Celebrities, artists, star athletes and politicians have benefited from carefully cultivating their brands for centuries, but the emergence of social media has allowed the democratization of personal branding.

While personal brands can be disruptive to the status quo of many companies, they can reflect positively on an organization and contribute to profitability. The success of a personal brand can amplify the success of corporate brands.

PR practitioners who wonder what to do next to translate the social media involvement of personnel will be guided through this new terrain with some of Ed’s advice on implementation.

Establish a clear policy. Conduct an audit. Encourage others to participate in the conversation. Promote them. Keep them in the loop.

CEOs think in terms of cold hard facts and numbers. Compiling and analyzing the data related to the reach and influence of the personal brands within your organization can convince your CEO that it can be profitable to encourage personal brands.

Purchase Ticket Here: http://hdma.eventbrite.com/

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Thursday, July 8th

Polo's Signature Resturant

11:30am-1:00pm

Attachments


Event Contact
Houston Direct Marketing Association

http://hdma.eventbrite.com/

Personal Branding: How Businesses Can Adopt & Adapt

Thursday 8-Jul-10 11:30 AM to 1:00 PM CDT

Speaker Ed Schipul

Position: CEO
Company: Schipul--The Web Marketing Company

Biography

Ed Schipul, CEO of Schipul – The Web Marketing Company, is an entrepreneur with more than 20 years of experience in marketing and software programming. His Houston based company developed the Tendenci software which powers more than 400 web sites and has over 1.4 million users. The company’s broad client base includes the Houston Zoo, the Society for International Affairs, YMCA Houston, the National Pharmacy Technician Association and Tony Chachere’s. Schipul has been the recipient of awards such as the Aggie 100 (2005-2009), the Houston Fast 100 (2007-2009) and the Houston Fast Tech 50 (2005).

As a speaker, Ed has engaged audiences all over the country. He has presented at the Bulldog Reporter National Conference, PRSA’s International Conference, the Sarrasota International Design Summit, Mom 2.0 and SXSW Interactive. Groups he has spoken to include the Public Relations Society of America, the American Advertising Federation, the Southeast Texas Museum Association, The Houston Technology Center, the International Association of Business Communicators and the American Creativity Association. Ed has also served as a guest lecturer at Texas A & M, the University of Houston and Rice University.

Ed has been published in national journals including the The Public Relations Strategist, PR Tactics, the Houston Business Journal, Association News and Nonprofit World. He blogs for Hearst Newspaper’s Houston City Brights and has been interviewed on NBC and ABC news as an expert on Social Media and Technology.