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Locke Bryan Productions Case Study
Overview
Locke Bryan Productions is a video production company in Houston Texas that does national level commercial work, corporate videos and special effects work. Locke Bryan wanted a new web site that would help in delivering new sales and also demonstrate the quality of their work.
Locke Bryan has been a full service video company since 1972 and they have a reputation for delivering award winning work. The goal of the new website was to deliver content to the audience in a way that would allow the audience to see not only the quality of the work, but also the connections they have created in the market during the last 40 years of work.
Execution
To help Locke Bryan with sales, a Drupal web site was created. Drupal would allow the following features that would make the sales process smoother for Locke Bryan.
- The site would display the most current and relevant work on the home page. This would allow an audience member to understand the capabilities and quality of work easily. It had to be built so that Locke Bryan was able to update the site, otherwise the video content on the site would be stale and disapointing in the sales process.
- The site had to perform well in search engines. Locke Bryan was very interested in acquiring new business and achieving a better rank in Google. Locke needed to be found for terms like Video and Film Production in Houston, Texas.
- The site needed to show off the talented members of the Locke Bryan company. The staff page was developed that not only showed the staff information but also connected staff members to related video work. You could easily tell which Locke Bryan staff members were responsible for the quality content that was developed.
- The work needed to be categorized, tagged and searchable in a method that was appealing to the site visitor. The video content could be categorized by the type of work (Commercial Reel,Corporate Work, or Special Effects). In addition the work needed to be "tagged" as featured, by agency, by type of work, and also by the client name. This would help members of the community find the production company that is responsible for creating a client commercial. This categorization of work allows the Locke Bryan site to be an advanced online portfolio.
- The site had to pull-in social content. The Locke Bryan web site fed content from a blog, twitter, Facebook and photos. This social content helps to connect the web audience to the day to day life of a member in the production company.
- It had to be easy to contact Locke Bryan. You are always one click away from submitting a form that helps web visitors enter the sales process.
Results
Locke Bryan was so excited about their site that they entered the work in the Houston AAF Chapter Addy competition. Locke Bryan also has first page placement for the terms: video production Houston, commercial video production Houston, corporate video production Houston, commercial video Houston, and corporate video Houston(as of February 2011). The website continues to deliver traffic from top keywords like video production Houston, Houston production companies and film production Houston. Around five percent of site visitors proceed to the contact form.
In addition the Locke Bryan staff feels confident that they can add content to the website. Locke has been successfully maintaining their web presence since the launch of the site in 2010.
Screenshots
