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Schipul Web Marketing Fundamentals featured in San Antonio Express News ''Web sites: Keep users in mind''
Ed Schipul, CEO of Schipul - The Web Marketing Company, is featured in an article about engaging Web site visitors with ''user-focused'' text and design.
Frost Bank President Dave Beck wrote the ''Web sites: Keep Users in Mind'' article highlighting his experiences searching companies'' Web sites and being impressed by not a fancy Web design or Flash intro, but the useful, up-to-date and user-focused information some companies give away online.
Ed Schipul discusses some simple Web marketing fundamentals that can help organizations increase their Web site response rates and improve their business. Here is a portion of the article that cited Ed Schipul:
Read the entire ''Web Sites: Keep Users in Mind'' article here. For even more information, be sure to read all of Schipul''s Web Marketing Fundamentals here
Frost Bank President Dave Beck wrote the ''Web sites: Keep Users in Mind'' article highlighting his experiences searching companies'' Web sites and being impressed by not a fancy Web design or Flash intro, but the useful, up-to-date and user-focused information some companies give away online.
Ed Schipul discusses some simple Web marketing fundamentals that can help organizations increase their Web site response rates and improve their business. Here is a portion of the article that cited Ed Schipul:
According to Web marketing expert Ed Schipul, owner of Houston-based Schipul — The Web Marketing Co., there''s an important lesson to be learned here. Web searchers and users functionally respond like introverts, concentrating on themselves and what they need to buy.
"It''s not that information seekers are self-focused all the time, but rather that while on the Web, users are on a mission," said Schipul, whose company has designed sites for hundreds of businesses in energy, medical, industrial, arts and entertainment, and education fields.
"So focusing on using the word ''you'' frequently and responding on the user''s terms produces better results," he says.
Source: San Antonio Express-News
Dave Beck
